Venture Concept No. 1

In today’s society, we have evolved into the world of health and fitness. Now a days, many people follow on social media fitness fanatics and healthy food gurus. This transition of incorporating health and fitness into our every day lives is a positive turn out, especially due to the amount of financial costs the realm of healthcare, the government, and people in society have to pay and fund. Eating healthy and exercising consistently will help reduce that burden on the system of healthcare, but that is only if everyone contributed to keeping that promise to themselves. Lots of people who try and get into the routine often end up falling out of it. That is why my product Evos provides people with no excuses and a safe and organized way to keep their personal belongings at the gym or wherever they are practicing their healthy lifestyle. 

Evas is a 12 ounce water bottle that I have created. This water has a detachable bottom portion that is 3.75 inches long. In this detachable bottom, there is a mold that will be custom made for the phone the customer has and will also hold the individual’s credit cards, debit cards, keys, and ID’s. The water bottle will be able to hold 7 ounces of water and is quite aesthetically good looking. The water bottle is heavy, which is why I have a specific customer demographic. The water bottle can be used as a weight, since it will hold the material, the water, and their personal belongings. 

The purpose of the detachable bottom is to be able to remove it from the actual water part of the water bottle and place it in a secure place like a locker or safe, that way your belongings will remain in one place and do not distract you or inconvenience your work out. There have been some questions about people being able to identify the water bottle for having valuables and having them stolen, but the detachable bottom was a 4 digit code before anyone can have access to it AND also has a GPS location like Find My iPhone has for Apple products. The service will be able to notify and tell the person exactly where the water bottle is, so if there is someone who takes your valuables from you, you know where they are headed to. 

This water bottle was designed to fit and make the lives of gym goers more at ease and organized. I know I am one to misplace and lose things at the gym, such as my phone. I am also one to use a water bottle, and if I were to this water bottle, it would be a 2 in 1, since I always have my phone on me AND I always have a water bottle with me. The reason for the name Evas is the purpose of the water bottle. Evans means “one” in Greek. One for being two in one product. I know this product would improve the lives of many, such as organization and optimization of space and having your valuables in one place. 

If we are getting into specifics, I am targeting muscle heads who carry their protein shakes with them in their hands. I would consider a person as dedicated to their fitness somewhere around the age of 26-37. For women, it would be a little younger, from 24-34. I know this because I used to work in a facility where there would be older men and women working out around those ages. I also go to the gym a lot with people around these ages, and they are super passionate about their bodies, staying healthy and fit, and staying hydrated. I know with this product, their lives would be easier to handle and maintain their passions and goals. 

This product means a lot to me, because it is a solution to a careless act to one self; which is loosing valuables. If you pay a lot of money for a well made water bottle that is basically carrying your wallet, keys and phone… there is a very low percentage of misplacing or loosing this water bottle. Even if it does get misplaces, you know where to find it due to the app created like thinned My iPhone one, to retrieve your valuables. It also has the 4 digit code as an extra form of protection. So if your water bottle is misplaced, no one can have access to your belongings without knowing your code. 

So far, the only competitors would be the company Contigo, since they have a place to hold your phone, but ONLY your phone. Also the water bottle holds more water than Evas, but is not as aesthetically good looking as Evas is destined to be. It would be hard for customers to switch to my product, since people are not used to having all their valuables out in the open in one place out there like that. But the switch would be revolutionary and change the way people create ordinary water bottles. We need to get people into drinking more water and getting more physically active in order to have an over healthier population. My water bottle keeps people who already dedicated people to health, dedicated to health. People who are not as dedicated might get influenced and buy one and start to live the lives of fitness fanatics, and might be considered one by the time they consistently are seen at the gym and see improvements in the way they feel and their body. 

This water bottle sets mine apart from every other water bottle because it actually has a separate compartment made for person values. No other water bottle on the market has the separate entity. I have received great feedback from my fellow peers. The only suggestions I have gotten are about creating the actual model, which I have done, and having actual dimensions for the water bottle to be created and measured for. With all this feedback, I know Evas would be a new way of using a water bottle and advocating for healthy lifestyles.