The world we live in today has evolved into the world of health and fitness. Now a days, many people follow on social media fitness fanatics and healthy food gurus. This transition of incorporating health and fitness into our every day lives is a positive turn out, especially due to the amount of financial costs the realm of healthcare, the government, and people in society have to pay and fund. Eating healthy and exercising consistently will help reduce that burden on the system of healthcare, but that is only if everyone contributed to keeping that promise to themselves. Lots of people who try and get into the routine often end up falling out of it. That is why my product Evos provides people with no excuses and a safe and organized way to keep their personal belongings at the gym or wherever they are practicing their healthy lifestyle.
Evas is a 12 ounce water bottle that I have created. This water has a detachable bottom portion that is 3.75 inches long. In this detachable bottom, there is a mold that will be custom made for the phone the customer has and will also hold the individual’s credit cards, debit cards, keys, and ID’s. The water bottle will be able to hold 7 ounces of water and is quite aesthetically good looking. The water bottle is heavy, which is why I have a specific customer demographic. The water bottle can be used as a weight, since it will hold the material, the water, and their personal belongings. The reason for the 7 ounces of liquid capacity is due to the mold in the bottom compartment, which fits the person's smartphone, ID's, and cards. This is also due to how tall the water bottle is, which is 14 inches long. This type of water bottle is for someone who is all about fitness and keeping their items in one place.
The purpose of the detachable bottom is to be able to remove it from the actual water part of the water bottle and place it in a secure place like a locker or safe, that way your belongings will remain in one place and do not distract you or inconvenience your work out. There have been some questions about people being able to identify the water bottle for having valuables and having them stolen, but the detachable bottom was a 4 digit code before anyone can have access to it AND also has a GPS location like Find My iPhone has for Apple products. The service will be able to notify and tell the person exactly where the water bottle is, so if there is someone who takes your valuables from you, you know where they are headed to.
This water bottle was designed to fit and make the lives of gym goers more at ease and organized. I know I am one to misplace and lose things at the gym, such as my phone. I am also one to use a water bottle, and if I were to this water bottle, it would be a 2 in 1, since I always have my phone on me AND I always have a water bottle with me. The reason for the name Evas is the purpose of the water bottle. Evans means “one” in Greek. One for being two in one product. I know this product would improve the lives of many, such as organization and optimization of space and having your valuables in one place.
If we are getting into specifics, I am targeting muscle heads who carry their protein shakes with them in their hands. I would consider a person as dedicated to their fitness somewhere around the age of 26-37. For women, it would be a little younger, from 24-34. I know this because I used to work in a facility where there would be older men and women working out around those ages. I also go to the gym a lot with people around these ages, and they are super passionate about their bodies, staying healthy and fit, and staying hydrated. I know with this product, their lives would be easier to handle and maintain their passions and goals.
This product means a lot to me, because it is a solution to a careless act to one self; which is loosing valuables. If you pay a lot of money for a well made water bottle that is basically carrying your wallet, keys and phone… there is a very low percentage of misplacing or loosing this water bottle. Even if it does get misplaces, you know where to find it due to the app created like thinned My iPhone one, to retrieve your valuables. It also has the 4 digit code as an extra form of protection. So if your water bottle is misplaced, no one can have access to your belongings without knowing your code.
2. Most of my feedback contained positive remarks about my idea and improvements to make on my product. The students who commented on my post said that "it was a very good idea" and that "they had never heard of [this] before". Which is what I was aiming for this entire semester. People definitely understood the concept of being hydrated and not loosing their items. Some of the improvements students suggested was presenting a photo and here is a sketch of the water bottle below.
3. For this venture concept, I kept everything the same except I changed more of the reason why the water bottle is 7 ounces of liquid capacity. I explained and hopefully give a more logical reason and will attract more costumers who live this type of lifestyle.