Idea Napkin No. 2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

Well, incorporating my business of my water bottle that holds your valuables, I think this would help my skills of being organized and not loosing my personal valuables. My aspirations are is to be a healthy person (physically and diet wise). My water bottle would help me in doing so as a constant reminder of drinking plenty of water and going to the gym daily.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

To customers, I am offering a motivational piece that also serves as a container for water and their personal values such as their phone, credit cards, keys, and ID's. The product is the water bottle that has a removable mold that fits their phone and has space for their valuables. 

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

I am offering this product to students who go to the gym often, ages 18-24. Students can be undergrad and graduate. This will most probably be males and females who share the same aspirations of body building. They all care about having everything with them at the gym.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

I care about this problem because I know how it is to lose cell phones, ear phones, water bottles, and money at the gym and have it lost forever. This water bottle has a removable bottom and can be safely put in a locker, but the other half is your water bottle. The water bottle also acts as a weight. Two in one!

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

Water bottles now a days do not have a removable mold that can contain your phone, credit cards, ID's, and keys. Also, this water bottle is a weight, and not all water bottle are that heavy to be considered that heavy. 

From all these 5 points, I think the main thing that ties everything together is the fact that everything is in one place and has to be valued, because all the person's valuables are in the container. These aspects are not weaker joints, and not out-siders, but just components into a product that make it what it is and attracts customers. 

The feedback I received was to show a picture of my model, which I do have and created on a program called AutoCAD (engineering/architecture program). The water bottle looks aesthetically in the image as a voss water bottle, but is made out of stainless steel. The removable bottom is a mold, that would be chosen under what phone the person has. So they would chose a water bottle with a mold for an iPhone5, not an iPhone6, because the 6 is bigger than the iPhone5.